Tuesday, January 22, 2013

Customer Satisfaction Surveys, Boosting your Business Performance

Basically surveys for customer satisfaction are done to know about the thinking and perceptions of the customers, and also their needs to meet up their expectations. Actually many of your customers are also the customers of your competitors in the market. It is your customers who know what are the ways that can help you to improve your company’s products, customer services, quality, the relationship with your customers, and many other things that are related to loyalty and customer satisfaction. All the companies want to take some good actions to become the best in the market, but they often forget to take hidden steps that can make a huge difference in their businesses. It is the customer survey and customer satisfaction feedback that can unveil the hidden actions that you need to make your business perfect.


•    Outcomes of customer satisfaction surveys

Customer surveys generally give the statistics or the information about the expectations of your customers which help you to retain your existing customers and also help you to attract new customers. Here are some of the most important outcomes of customer satisfaction surveys.

1)    Generally it may costs 5 to 10 times more to gather new consumers than it costs to keep the existing purchasers.

2)    Most of the customers, who are not satisfied with the products, remain as customers but they buy less.

3)    When a customer gets dissatisfied with the products, they first complain to business associates or friends.

4)    A major part of the dissatisfied consumers do not complain directly.

5)    Other customers, who are totally dissatisfied with your product, leave your company and join your competitors in the market.

6)    The loyal customers generally recommend your product and services to their friends and other business associates.

The reputation and profit of your company always depend on customers’ purchase, behave and recommendation based on your customer service, your product, your sales, and also the service execution. A customer satisfaction or a customer opinion survey should be done keeping the drive employee performance in mind.


•    Customer opinion survey metrics

Basically a customer satisfaction survey gives a clear rating about the present and ongoing levels of satisfaction and performance. In this approach, customers’ suggestions and comments get a huge importance to achieve the desired result. All the sales, services and other customer focused performances are included in customer opinion survey metrics based on the type of the industry and the type of the survey.


•    Benefits of customer satisfaction survey

With the help of the surveys for customer satisfaction, you can easily learn the ways to get customer loyalty, satisfaction and retention. It also helps you to create new ideas for new services and new products, and also to attract new customers. It improves your relation with the customers, and also with the help of statistics and customer suggestions, it is possible to enhance the quality of your products so that it can exceed the expectations of the customers. It also helps you to make more objective decision for your business depending on customer satisfaction feedback